Remember this Shopee x Cristiano Ronaldo ad? I’m sure you do. First premiered on 16 August, that ad went viral around the world from August to September. In this blog post, let’s talk about why that ad trended, in simple terms:
Cristiano Ronaldo, The Perfect Celebrity Endorser
5 times winner of the prestigious Ballon D’Or and best Fifa Men’s Player of the Year, Cristiano Ronaldo is known to be one of the most prominent football player in history. Apart from being verified, Cristiano Ronaldo boasts an astonishing 234 million followers on Instagram. Cristiano Ronaldo is influential, and often seen as a sport ambassador by top retail brands such as Nike and Tag Heuer, considering the world’s total population is standing at 7.594 billion, 3% of the world follows him on Instagram! Cristiano Ronaldo instils a strong brand association and build a positive image of Shopee, he is the perfect celebrity endorser for Shopee as he has the ability to grab consumers’ (and soccer fans!) attention, drawing mass attention on the platform he is promoting for, Shopee.
Baby Shark was Trendy and Catchy
Apart from having a famous celebrity endorser, Shopee takes the production a notch higher by using ‘Baby Shark’ as the campaign jingle. Known for its catchy beat and simple lyrics, the song was such a big hit that got on Billboard’s Top 40 chart. By choosing that particular trending jingle, Shopee achieved more than just a single aim: they attracted the attention of the children as well. This boosted sales as children get fascinated by the jingle, this leads their parents to view Shopee and SEO leads them to Shopee’s sales platform!
Word Of Mouth
The huge traction that the ‘Cristiano Ronaldo and Baby Shark’ combination garner for Shopee is astounding. Through word of mouth, information about Shopee spreads. Cristiano Ronaldo gets spoken about, conversations eventually lead to Shopee. The catchy jingle and the successful selection of the perfect celebrity endorser resulted in a huge increase in brand awareness for Shopee.
In my opinion, I passionately feel that the Shopee x Cristiano Ronaldo ad was the best ad in 2019. What do you think? If you disagree, let me know in the comments section below!